I'm Josanta Gray Emegano!


I’m a champion for small business owners who may be new to negotiating with vendors, retailers, brands or celebrities. My goal is to make sure you don’t get taken advantage of by advising on tactics I’ve used in my business and with my clients!

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The Olivia Pope of Business


Josanta Gray Emegano is the Founder of Grayscaled Media, a boutique firm that helps indie brands navigate the gray areas of retail distribution and brand partnerships. The company was created with the intention of helping indie brands avoid costly mistakes when growing their businesses. She recently created From Gray to Green, a series of e-courses designed to help provide clarity on a variety of subjects for budding entrepreneurs.

Named the Olivia Pope of Beauty by clients, Josanta has developed retail strategies that have allowed her clients to secure distribution with Ulta, Sephora, Urban Outfitters, Target, and HSN to name a few.

Previously, Josanta was the Chief Operating Officer of Beauty Bakerie Cosmetics Brand. Prior to Beauty Bakerie, Josanta worked as a Licensing Agent at Creative Artists Agency - Global Brands Group (CAA-GBG). She was responsible for managing brands such as Gabby Douglas, Daya by Zendaya, and California Baby.

Josanta is also an internationally published writer with pieces that can be found on CBS, NBC, Grind Pretty, and many more!

Josanta holds a Masters in Communication Management from the University of Southern California.


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Check out my company Grayscaled Media for an overview of services and who I've worked with!

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