Welcome to The Green Room
written by Josanta Gray Emegano
Launching with a major retailer can be a major turning point for entrepreneurs. By default, you’re increasing your brand awareness, and gaining access to new customers that probably wouldn’t know your brand outside of the store. Retail distribution can...
written by Josanta Gray Emegano
Often, many digital native, direct-to-consumer brands start online with no intention of having a physical presence in stores. However, some entrepreneurs dream of seeing their products on the shelves of big box retailers and will do anything to cut through the...
written by Josanta Gray Emegano
Placing your online-only product in stores can help you elevate your customer’s experience and increase overall brand awareness. While it’s a large task ahead, it does require a different launch plan than what you’re used to. Before you take this...
written by Josanta Gray Emegano
Launching with a major retailer is a huge accomplishment for any brand. Even if your brand is digital in nature, chances are you have aspirations to see your products on the shelves of your favorite stores. The task of landing a meeting with a big retailer may seem...
