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5 Ways to Get the Attention of a Retail Buyer (#3 is super easy!) business product retailer Oct 01, 2021
written by Josanta Gray Emegano

Launching with a major retailer can be a major turning point for entrepreneurs. By default, you’re increasing your brand awareness, and gaining access to new customers that probably wouldn’t know your brand outside of the store. Retail distribution can...

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Never Believe These 3 Common Retail Misconceptions business product retailer Sep 01, 2021
written by Josanta Gray Emegano

Often, many digital native, direct-to-consumer brands start online with no intention of having a physical presence in stores. However, some entrepreneurs dream of seeing their products on the shelves of big box retailers and will do anything to cut through the...

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Testing, Testing: Why You Need Feedback on Your Product from Your Audience BEFORE Launch business product Aug 01, 2021
written by Josanta Gray Emegano

Think your product is the next big thing? If so, avoid the critical mistake of launching prior to evaluating its viability. You may think your product is perfect the way it is but I’m sure you’ve lost the ability to be unbiased after spending countless...

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7 Steps to Jumpstart Your Consumer Product Business business product Dec 30, 2020
written by Josanta Gray Emegano

There’s no time like the present to start your consumer product business. Customer preferences are always changing, leaving ample room for entrepreneurs to capitalize and flood the market with innovation. Developing a consumer product may seem like a daunting...

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