Welcome to The Green Room
written by Josanta Gray Emegano
Launching with a major retailer can be a major turning point for entrepreneurs. By default, you’re increasing your brand awareness, and gaining access to new customers that probably wouldn’t know your brand outside of the store. Retail distribution can...
written by Josanta Gray Emegano
Often, many digital native, direct-to-consumer brands start online with no intention of having a physical presence in stores. However, some entrepreneurs dream of seeing their products on the shelves of big box retailers and will do anything to cut through the...
written by Josanta Gray Emegano
Think your product is the next big thing? If so, avoid the critical mistake of launching prior to evaluating its viability. You may think your product is perfect the way it is but I’m sure you’ve lost the ability to be unbiased after spending countless...
written by Josanta Gray Emegano
There’s no time like the present to start your consumer product business. Customer preferences are always changing, leaving ample room for entrepreneurs to capitalize and flood the market with innovation. Developing a consumer product may seem like a daunting...
