written by Josanta Gray Emegano

Launching with a major retailer can be a major turning point for entrepreneurs. By default, you’re increasing your brand awareness, and gaining access to new customers that probably wouldn’t know your brand outside of the store. Retail distribution can...

written by Josanta Gray Emegano

Often, many digital native, direct-to-consumer brands start online with no intention of having a physical presence in stores. However, some entrepreneurs dream of seeing their products on the shelves of big box retailers and will do anything to cut through the...

written by Josanta Gray Emegano

Think your product is the next big thing? If so, avoid the critical mistake of launching prior to evaluating its viability. You may think your product is perfect the way it is but I’m sure you’ve lost the ability to be unbiased after spending countless...

written by Josanta Gray Emegano

Businesses and creators are doing their best to adapt, experiment, and engage with consumers in new ways as the pandemic rages on. Some marketing budgets have seen major cuts, resulting in brands replacing one-off influencer campaigns with brand ambassador...

written by Josanta Gray Emegano

Placing your online-only product in stores can help you elevate your customer’s experience and increase overall brand awareness. While it’s a large task ahead, it does require a different launch plan than what you’re used to. Before you take this...

written by Harrison Rich

When it comes down to owning or starting a new venture, it is undeniable that it takes a strong will and even stronger mindset to gain the successful patterns of a lucrative business owner. Though many new entrepreneurs think that to be successful, you need to...

written by Bryce Warnes

It’s that time again: a new calendar year and the opportunity to start fresh with your goal-setting. Feeling extra ambitious this new year? Set some financial goals for your small business—we’ve picked our top five financial resolutions that you can...

written by Josanta Gray Emegano

Launching with a major retailer is a huge accomplishment for any brand. Even if your brand is digital in nature, chances are you have aspirations to see your products on the shelves of your favorite stores. The task of landing a meeting with a big retailer may seem...

written by Bryce Warnes

The year 2020 was quite a ride. For some small business owners, the end of 2020 is a chance to put a chaotic year behind them, and look forward to a bright 2021.

For others, it’s stressful. Tax season is coming, and as you adapt to the effects of COVID-19 on small...

written by Josanta Gray Emegano

Starting a business is difficult no matter who you are. Mistakes, big and small, are inevitable. They’ll happen when you’re first starting out and they’ll continue to happen each time you begin working in unchartered territories. You’ll...

written by Josanta Gray Emegano

There’s no time like the present to start your consumer product business. Customer preferences are always changing, leaving ample room for entrepreneurs to capitalize and flood the market with innovation. Developing a consumer product may seem like a daunting...